CoverGirl is releasing a new line of lipstick designed to increase the size of the wearer’s lips over time. CoverGirl asked me to develop a name for this lipstick and three print ads to advertise this product.
I developed the lipstick name, “Full Potential,” to reflect CoverGirl’s empowered and unapologetic brand values. The insight that wearers use makeup as a tool to express themselves inspired me while developing this campaign. I wrote all of the copy and collaborated with the graphic designer, Lauren Kezon, to bring these three ads to life.