The goal of the L3 Product Category descriptions for Zoro.com was to educate users and boost traffic to the website. I started by researching each category to provide users with clear and helpful information. I then used keyword insights provided by our SEO team to seamlessly embed keywords into the copy, enhancing it for SEO. I also integrated related product links into the copy to move consumers deeper into the website.
enhanced sku copy
Zoro.com had two goals for its Enhanced SKU Copy: 1) to expand upon the listed product specifications and help the customer make a more informed buying decision, and 2) to use the copy to rank higher in organic search. I started by researching the item and cross-referencing specifications from the manufacturer. From there, I built copy that gives the user a well-rounded understanding of the product.