Website Copy

 
 
L3 Product Description for Zoro.com

L3 Product Description for Zoro.com

Product DESCRIPTIONS

The goal of the L3 Product Category descriptions for Zoro.com was to educate users and boost traffic to the website. I started by researching each category to provide users with clear and helpful information. I then used keyword insights provided by our SEO team to seamlessly embed keywords into the copy, enhancing it for SEO. I also integrated related product links into the copy to move consumers deeper into the website.

 
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enhanced sku copy

Zoro.com had two goals for its Enhanced SKU Copy: 1) to expand upon the listed product specifications and help the customer make a more informed buying decision, and 2) to use the copy to rank higher in organic search. I started by researching the item and cross-referencing specifications from the manufacturer. From there, I built copy that gives the user a well-rounded understanding of the product.