The Goodman

The Goodman Theatre has been connecting audiences to their humanity for 100 years. But, they were struggling to gain traction with a younger audience. As a former theatre kid who is chronically online… I was ready for the challenge. Because in a world that’s gone numb, The Goodman does what TikTok and Lalapalooza can’t: make you Leave More Human.

If you didn’t grow up using jazz hands unironically:

Most theatre companies have the same approach to advertising: pictures of productions to sell entertainment. So, we decided to take an approach contrary to the category: show the emotional experience of the audience.